Time Is Money

As Massey Ferguson® rolls out its newest tractor series, one Georgia farmer takes time from his busy schedule to try out a demo.

By Tanner Latham | Photos By Brian Francis

Lee Powers (left) with his Massey Ferguson dealer, Roger Harrod.

Lee Powers (left) with his Massey Ferguson dealer, Roger Harrod.

When Lee Powers rises in the morning, one of his first thoughts is about his cattle. Most days he’s out of the house around 5:30 a.m. to feed and check on at least one of his two herds that he raises on two separate tracks.

But Lee can’t linger. There’s no time, because he also has a “real” job. He owns a construction business with the majority of the work—mostly commercial buildings, such as doctors’ offices—located in metro Atlanta, approximately 50 miles east of his home and farmland.

So, mornings are often a juggle. For instance, on a typical summer day, after a quick check of his animals, he’s at a job site at sunup, then back home for the cattle and off to his fields to start cutting and baling hay.

“Farming is my first love,” says Lee. “If I could make it happen, I’d close my construction business down right now and do farming full time.”

As it is with many producers with off-farm jobs, that’s not an option for Lee.

An Offer He Couldn’t Refuse

For Lee, time is obviously at a premium. Still, he found a little when Roger Harrod, his Massey Ferguson dealer at Georgia Deer Farm & Agri-Center in the small community of Roopville, approached him with a proposition.

The new 4600 at work.

The new 4609 at work.

Roger had a demo model of a new MF4609 tractor. It’s one of three models in the Massey Ferguson 4600 Series that has received considerable press and been eagerly awaited by many farmers for its reported versatility and leading-edge technologies, including a 3.3-liter, 3-cylinder engine that’s said to be extremely efficient and powerful. The plan is for about 1,000 of the new tractors to be delivered to dealers throughout North America by the end of the year.

Roger wanted Lee to try out the demo because he knew he was good for honest feedback.

“It’s a nice, all-around-size tractor for somebody like Lee,” says Roger. “It’s for guys who aren’t full-time farmers, but they want to keep their place up. I’d say it’s a good hay tractor—perfect for cutting and bush hogging.”

Lee was happy to take it on. He’s already a Massey Ferguson customer—the owner of two tractors, an MF573 and MF5455. And he’s completely transparent about his love affair with the brand.

“The 5455 is the best tractor I’ve ever had in the hay field. Period,” says Lee. “I’ve been on all kinds of tractors, and it has spoiled me.” He says he’s enjoyed the 5455 so much because everything is right at his fingertips, there’s plenty of power, and the visibility is wonderful. He laughs and adds, “It’s a man’s man kind of tractor.”

The 573, too, has been an integral part of his fleet, and it’s still working just fine. Lee, however, projects he’ll be cutting a lot more hay this year, and he needs something that is not only comparable in size to the 573, but is also an upgrade.

Enter the 4600.

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